23 Comments
User's avatar
Alfred Tong's avatar

'You can't AI relationships. You can't AI taste.' The most experienced fashion PR person I know said this during fashion week. He's been at it twenty-five years. He's right.

Karin Eldor's avatar

Yessss 😮‍💨 I love that, quite a mic drop. It’s so true!

Alfred Tong's avatar

Glad it landed. More where that came from.

Karin Eldor's avatar

Can’t wait to read ✨

Beyond the Bubble Bath's avatar

Kindness IS becoming the culture!!! 😍

Karin Eldor's avatar

Right? I love that point so much ✨💖

Jacoba Jane's avatar

Such great takeaways here, thanks for sharing!

Karin Eldor's avatar

Thank you so much, I’m so glad to hear!

Kate Daykin's avatar

Such a good point about remembering who is going to read the content and thinking about how to inspire them with your story. Great tips per usual, Karin!

Karin Eldor's avatar

Thank you so much Kate! I really appreciate that! 🙏🥰

Kari Dowiak's avatar

Very Helpful and valuable post!!! I wish we crossed paths at FFD - hope all is well.

Karin Eldor's avatar

Awww thank you so much Kari! So bummed I missed you at FFD!

Sarah Phillips's avatar

Thanks Karin. This is really helpful as a founder in the middle of trying to do her own PR. ✨

Karin Eldor's avatar

I’m so glad to hear Sarah! Really want to make an impact, let me know any Qs you have

Jayme Cyk's avatar

Super helpful. Thank you!

Karin Eldor's avatar

That means so much! Thank you Jayme! ✨✨✨

Marika Frumes's avatar

Always so much value creation wrapped in authenticity. As a founder, this pov is inspiring

Karin Eldor's avatar

Wow I love how you put that! 🔥✨ Thank you so much! 🥹

Kayli Mylius's avatar

Always chock-full of gems, Karin!

Karin Eldor's avatar

Thank you so much! That means a lot 🥹

Amanda Dilena's avatar

Grateful for this recap because the notes on my phone did not do our conversation justice! So great meeting you in person!!

Karin Eldor's avatar

Oh yay! I’m so happy to hear this Amanda! It was so great to meet you in person too! ✨

Sax's avatar

Sooo good! The biggest thing I kept thinking was how much the best brands here trust their own codes. No over-explaining, just clear IFGT confidence.